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Case Studies



B2B Highly Targetted Cold Outreach Program

Case Study: 

  • Campaign duration: 7 weeks
  • Positive responses: 27
  • Response rate: 1-3% across multiple platforms
  • Referral network appointments booked: 8
  • Pending appointments: 18 (to be booked in the coming month)

Project Background

Our client has a unique product and service offering, the CNC customized (3D Imaging) medical prosthetic hair restoration service, and has the license to service the Boston and greater Boston areas.

The goal is to build strong medical referral networks for the client to expand his reach locally and let more people know of the options available in the market for hair loss and hair restoration, especially for women.

Each CNC system can cost between $6k – $12k; hence, one referral network created is very valuable in the long run.

CNC is basically a Non-surgical Hair Restoration using state-of-the-art 3D imaged robotic technology.  A clone membrane (a second skin scalp prosthesis infused with raw virgin hair) is developed in our factory in Italy to give clients the full and gorgeous hair they have always dreamed of having in the crown and is completely undetectable.

See the transformation below!

What elements do we need to start our cold outreach via email and socials?

a) a base of prospects (including email addresses, first and last name,  position of the person, company name/size, location information)
b) a well-crafted personalized copy of our cold emails and cold social outreach
c) loads of time and persistence, or some automation tools like to help us get the job done better and quicker.

Stage 1: Building The Hypothesis

First, we needed to research the potential prospects we could build a referral network with or were likely to have patients that required our client’s service/product. 

We decided to reach out to Cancer & Support associations, Alopecia associations, Trichotillomania associations, Plastic surgeons that work with hair transplant patients, Dermatologists, Medspas, and other non-surgical hair replacement/restoration centres.

We started to build out a list of prospects for each category using Linkedin, Instagram, FB, Alignable & Email.

During this time frame, we worked on warming up our email accounts that we created using burner domains we purchased to ensure they do not end up in spam, increasing our email open rates.


Stage 2: Testing Various Approaches

Once we had a database of companies, we needed to automate the process of contacting many businesses we identified above. We configured a dedicated campaign for each business category mentioned above to track the data.

Once the emails and social outreach campaigns went out, we tested various templates/scripts to see which generated the best results. We also analyzed the responses to understand which industries and templates performed best.

We tend to personalize our outreach based on the audiences we are reaching out to. We go through their bios, websites, some news sources (for brands), and their articles, accolades, etc, that can be found on their websites, profiles, or Google news.

We also set up automated follow-up sequences for prospects that did not open or respond accordingly.

As a general rule, our outreach scripts follow these templates/frameworks:

a) content makes perfect sense for your target group,

b) provides some value to them or generates curiosity (what we call pattern interrupt) or touches on their desire/pain point, and

c) ends with a clear call to action or a question that starts a conversation.

The CTA should be the answer to a crucial question our addressee will be asking themselves, that is: “What do they want from me?”

We love using case studies in the first or follow-up messages/emails as that skyrockets the trust among prospects!

Here’s an example of an initial outreach message we sent to a trichotillomania specialist:

Preliminary results after Stage 1 and 2

At this point, some groups and messaging showed more promising results than others on different platforms.

From all the different groups of people we reached out to, we got a lot of positive responses from:
– Associations & Support Groups
– Medical Spas

We also noticed that when it came to scripting, when we mentioned our client’s system was covered by insurance, that increased the positive response rates from potential referral networks we reached out to. Case studies and photos showcasing our client’s work helped significantly in getting and building social proof and authority.

We send 1200-3000 emails weekly and about 1000-1200 social outreach a week, and our open rate remains at least 70-85% on average for email response rate within a 1-5% mark.

With a proper target audience and email template, we were ready to scale up our campaign.


Stage 3: Doubling Down On The Most Promising Categories

After establishing an effective outreach method and seeing results, we started focusing on what was working and scaling our efforts to other locations where our client is licensed to serve.

During the active prospecting phase, we continued searching for prospects in categories with the highest response rate. We expanded our platforms to include another social platform, in this case, the Alignable app.

Key takeaways

The whole highly personalized approach to cold outreach stems from the two guide principles that make your prospect love you instead of hating you:

Rule #1: Create a personal message because you’re sending it to a personal business mailbox or inbox, where personal messages usually come.

Rule #2: Sending that message, show your addressee that you actually DO give a damn about them before you assume they will give a damn about you.

By following the two rules each time we see excellent results very quickly!

Final Results

For our client campaign, over 7 weeks, we generated 27 positive responses from our outreach efforts. That’s, on average, between 1-3% positive responses from total outreach numbers across multiple platforms.

From that, we booked 8 referral network appointments for our client, with about 18 others still in the pipeline waiting to be booked in the coming month.

(See appendix image below)

If you want to learn more about our B2B Cold Outreach Program, feel free to contact us today!

If you’re not leveraging your business with cold outreach, there’s a lot of untapped conversion potential in your future. If your cold outreach has not been successful, maybe you need to take a new approach.

Cold emailing and cold social outreach at scale can work – you just need to apply the right strategy.




B2B Cold Outreach: Complete Corporate Wellness

Case Study: 

  • Timeframe: 2 months
  • Outcome: 14 highly qualified corporate sales leads

Project Background

Complete Corporate Wellness is a leading provider of employee assistance programs (EAP) in Australia. They offer comprehensive wellness solutions to companies of all sizes, helping them create a healthy and engaged workforce. To expand their client base and drive growth, they partnered with LYL Marketing to implement a targeted B2B cold outreach campaign.


At LYL Marketing, we specialize in hyper-personalized, multi-touchpoint cold outreach strategies. Understanding the unique needs of Complete Corporate Wellness, we crafted a customized plan to engage large corporates and generate qualified sales leads for their EAP program. Our approach consisted of strategic cold calling, cold emailing, and LinkedIn outreach.

Execution and Results:

Over a period of two months, our dedicated team executed the cold outreach campaign with precision and consistency.

Here are the key results achieved:

  1. Highly Qualified Sales Leads: Through our targeted efforts in 2 months, we were able to generate 14 highly qualified corporate sales leads for Complete Corporate Wellness. These leads demonstrated a genuine interest in their EAP program and were eager to learn more about the benefits it could offer their employees.
  2. Positive Response Rate: Our multi-touchpoint approach yielded an overall positive response rate of 10% from the total outreach messages sent. This indicates a strong level of engagement and interest from the prospects, showcasing the effectiveness of our personalized messaging and value proposition.
  3. Email Deliverability and Open Rates: We maintained an impressive email deliverability rate of 90+%, ensuring that our messages reached the intended recipients' inboxes. Additionally, our carefully crafted emails achieved open rates ranging from 40% to 50%, well above industry averages. This high engagement demonstrated the relevance and effectiveness of our communication.
  4. Sales Call Attendance: The 14 qualified leads generated through our cold outreach efforts showed a high level of commitment and interest in Complete Corporate Wellness. They attended scheduled sales calls with the client to delve deeper into the EAP program and explore potential partnerships.


Through our hyper-personalized, multi-touchpoint cold outreach approach, we successfully assisted Complete Corporate Wellness in expanding their reach and generating highly qualified sales leads. The results speak for themselves, with 14 interested corporate clients engaging in meaningful conversations about their EAP program. Our strategies not only achieved a positive response rate but also demonstrated excellent email deliverability and open rates.

By leveraging our expertise in B2B cold outreach and tailoring our approach to the specific needs of Complete Corporate Wellness, we were able to deliver tangible results and help them establish valuable connections with large corporates. We continue to work closely with the client, refining and optimizing our strategies to drive further growth and success.



B2B Cold Outreach: Plumbing Bros

Case Study: 

  • Campaign resulted in 22 booked calls by the 8th week.
  • Several interested leads are in the nurturing phase.
  • Regional and pain point-based segmentation showed varying results.



To evaluate the potential of lead generation for Plumbing Bros, an established plumbing company in Australia, through a cold email campaign.


Domains: Acquired 10 separate domains, each with 30 inboxes.

Lead Generation: Used our data platform tool to scrape leads targeting real estate, facilities services, daycare centers, construction, and nursing homes.

Email Verification: Utilized our email verification tool to confirm the legitimacy of each address.

Risky emails were scrubbed, ensuring a 100% valid list and optimized deliverability.

Email Infrastructure: Ensured optimal deliverability by configuring DNS, SPF, MX, DKIM, DMARC, and introducing a custom tracking domain.

Email Scripts: Developed three unique scripts that address specific pain points:

  • High cost of services
  • 24/7 plumber availability
  • Difficulty finding a reliable plumber

Salesperson & Location-Specific Strategy:

1st Salesperson:

Emails Sent: 5,100

Potential Customers Contacted: 1,500 from a specific region.

Calls Booked: 8 in the first 30 days.

2nd Salesperson:

Emails Sent: 2,700

Potential Customers Contacted: 780 from another region.

Calls Booked: 3 in the first 30 days.

Results after 30-Day Split Testing Phase:

Total Emails Sent: 7,800

Leads Contacted: 2,300

Leads Who Viewed the Offer: 2,025 (87.5% )

Responses Received: 443 (19.6% )

Leads Showing Interest: 21

Sales Calls Booked: 11


By the end of the 8th week, the campaign resulted in a total of 22 booked calls.

Moreover, numerous interested leads are in the nurturing phase, aiming to convert them into confirmed bookings.

The segmented approach based on regions and targeted pain points displayed varying results, indicating regional preferences or needs.


The campaign's early phase offers promising insights into the efficiency of cold emailing for Plumbing Bros.

The ongoing nurturing strategy indicates the potential for an increased number of bookings in the upcoming weeks.


B2B Cold Outreach:

Case Study: Store Display Global

  • Out of the contacted leads, 928 (92.8%) viewed the offer presented to them.
  • A total of 139 responses were received, indicating a response rate of 13.9%.



To evaluate the potential of lead generation for SDG, a bespoke company specializing in crafting key visuals for diverse in-store POS marketing touchpoints, through a cold email campaign.


Domains: Acquired 10 separate domains, each with 30 inboxes.

Lead Generation: Utilized our data platform tool to scrape leads targeting FMCG, pharmaceutical, liquors, and other retail brands.

Email Verification: Employed our email verification tool to confirm the legitimacy of each address.

Any risky emails were identified and scrubbed, ensuring a 100% valid list, hence optimizing deliverability.

Email Infrastructure: Achieved optimal deliverability by configuring DNS, SPF, MX, DKIM, DMARC, and introducing a custom tracking domain.

Email Scripts: Developed three unique scripts that address specific pain points:

  • Challenges in navigating the digital era with traditional in-store marketing tools.
  • The need for sustainable marketing solutions in a rapidly evolving environment.
  • Intense competition, especially as brands transition to digital mediums.

Results after 30-Day Split Testing Phase:

Total Emails Sent: 3,700

Leads Contacted: 1,000

Leads Who Viewed the Offer: 928 (92.8% )

Responses Received: 139 (13.9% )

Leads Showing Interest: 10

Sales Calls Booked: 4


In the 30-day testing phase, despite the inherent challenges of the industry, 4 calls were booked for SDG. SGD had non-compete clauses which eliminated 30% of the potential leads in the retail market which included all confectionery, sweets & chocolate products.

The campaign highlighted the unique challenges of capturing demand in an industry that's rapidly shifting its focus towards digital, and where sustainability in marketing strategies has become paramount.


The preliminary results, though modest, are promising for SDG.

They underscore the importance of crafting hyper-targeted, relevant messages in an industry where traditional in-store marketing tools are vying for attention amidst a digital revolution.

Moving forward, a more personalized approach might yield better results, especially when targeting high-ticket brands that prioritize sustainability and digital transformation.




B2B Cold Outreach: INVOPAY

Case Study:

  • InvoPay's initial launch experienced low traction, with only six calls booked in the first 30 days.
  • Over three months, efforts resulted in a total of 20 appointments, indicating gradual improvement.



To assess the potential of lead generation for InvoPay, a startup e-invoice payment system, using a cold email campaign.


Domains: Acquired 5 separate domains, each equipped with 15 inboxes.

Lead Generation: Used our data platform tool to scrape leads.

Email Verification: Utilized our email verification tool to confirm the validity of each address.

Risky emails were scrubbed to ensure a 100% valid list, optimizing deliverability.

Email Infrastructure: Configured for optimal deliverability.

This involved configuring DNS, SPF, MX, DKIM, DMARC, and establishing a custom tracking domain.

Email Scripts: Tested three distinct scripts, each targeting specific pain points:

  • Delayed payments
  • Elevated transaction fees
  • Lack of security and encryption

Target Industries: Initially focused in on real estate, home services, education, plumbing, and accounting.

Results after 30-Day Split Testing Phase:

Emails Sent: 3,540

Leads Contacted: 2,500

Leads Who Viewed the Offer: 2,253 (89% )

Responses Received: 297 (11.7% )

Leads Showing Interest: 12

Demo Calls Booked: 6


Although InvoPay has a compelling product offer, only six calls were booked in the first 30 days. After 3 months, we were able to generate a total of 20 appointments for the client.

However, the initial month served as an important learning curve about what Invopay’s target audiences wanted. We were able to refine the process as we realised we had to address 2 of the most common objections:
a) the product was new to the market and did not have any security or social proof or reviews
b) Everyone wanted integrations with their current invoicing software, which wasn’t available when we began our outreach. 

This became Invopay’s greatest insight and immediate priority to ensure integrations with major providers like XERO, and MYOB were set up to increase conversions. Invopay has also set up its cybersecurity ISO certificate to combat the security concerns voiced by prospects.


The preliminary test phase was insightful.

The results accentuate the need to expand our marketing reach to fully unlock InvoPay's market potential.



Case Study:

Targeted support coordinators and organizations, sending 2,863 emails, resulting in 76 responses and 30 demo calls booked in 21 days.


To evaluate the effectiveness of a cold email outreach campaign in generating leads for the NDIS Driver Licence Support Program offered by Inspire, with the aim of building strategic partnerships with support coordinators, creating brand awareness, and establishing a referral pipeline.


Lead Generation: Utilized a comprehensive data platform to identify and scrape potential leads within the target market.

Email Infrastructure: Configured email servers for optimal deliverability, including DNS, SPF, MX, DKIM, DMARC, and a custom tracking domain.

Email Scripts: Developed tailored email scripts focusing on addressing specific pain points and showcasing the unique value proposition of the NDIS Driver Licence Support Program.

Target Audience: Initially targeted support coordinators and organizations within the disability support sector.

Results after 21 days Cold Email Outreach Campaign:

Emails Sent: 2,863

Leads Contacted: 2,863

Leads Who Viewed the Email: 1,575 (55%)

Responses Received: 76

Leads Showing Interest: 30

Demo Calls Booked: 30


The cold email outreach campaign yielded promising results, with a significant portion of leads expressing interest and booking demo calls. The high engagement rate indicates a strong resonance with the value proposition presented by the NDIS Driver Licence Support Program.

One notable insight from the campaign is the effectiveness of targeted messaging tailored to the needs and pain points of support coordinators and organizations within the disability support sector. This personalized approach contributed to capturing the attention and interest of potential partners.

Additionally, the ability of the NDIS Driver Licence Support Program to address a critical need within the disability community, coupled with the unique offering of a concierge service managing every aspect of the journey, proved to be compelling factors driving engagement and interest.


The cold email outreach campaign proved successful in generating leads and fostering interest in the NDIS Driver Licence Support Program. The results highlight the effectiveness of targeted messaging and the value proposition offered by Inspire in supporting individuals with disabilities in obtaining their driver's licence.

Moving forward, continued efforts to nurture and develop partnerships with support coordinators, as well as ongoing brand awareness initiatives, will be key to sustaining momentum and maximizing the impact of the program within the market.

Inspire remains committed to empowering individuals with disabilities, facilitating independence, and realizing dreams through accessible and comprehensive support services.



Beauty Salon

Case Study: 

5x Return On Total Marketing Spends in 5 months. $53,000 sale from a $10k marketing spends and another 23 booked consultations.

Beauty Salon

The Result:

$53k sale from a $10k total marketing spend

5x Return On TOTAL Marketing Spend

What we did:

Sell High Ticket Non-Surgical Facelift Treatments that cost up to $2,400 per treatment


Our client is an established salon with over 40 years in the market but has never had to pay for advertising. Eventually, they decided to come on board because the market has changed and competitors have been engaging in a price war. They came to us because they didn’t want to compete with what everyone else was doing, they wanted to market their service and stand out as the reliable go-to salon in the state.

Actions and solutions:

The client has spent tens of thousands in SEO over the years but struggled to justify the return they got from this. So they were adamant they would only invest in marketing if they could track the results.

We decided to run Facebook ads because it’s the number 1 strategy and most effective one to get people in through the door.

We built them a full solution that could track the every journey of a prospect that booked in a consultation, this included email nurturing sequences and sms campaigns. 

Screen Shot 2021-07-12 at 9.18.13 AM copy.png

The following tactics were key drivers for our client’s Facebook advertising campaign:

Level 1 - We created a 3 level advertising strategy starting out with what we call the Top Of Funnel awareness phase marketing. We reached out to a cold audience and touched on their pain points. We created ads that resonated with their ideal slightly more mature audiences.

This ad here brought in consultation requests at a $20 cost per lead.

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Level 2 - We created a different ad to re-target people that were in the consideration phase.
This ad focused more on showcasing the actual treatments we offered and detailed the benefits of each treatment. 

Screen Shot 2021-07-12 at 9.38.15 AM copy.png
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Level 3 - To help get people over the line we used testimonials. Our clients have been fantastic to work with and provided us with amazing testimonials that hit the mark. We noticed having launched this particular testimonial we started getting great results with retargeting people that have recently engaged with the page or Instagram account or have viewed the sales page but didn’t request a consultation.

Screen Shot 2021-07-12 at 9.42.19 AM copy.png


A year now since working together, our client is constantly booked out and is trying to hire qualified staff to work so they can take on more clients. We have expanded our services to help them with social media content management and email marketing to continue nurturing their existing clients and leads.

Want to grow your business and establish yourself as the go-to expert in your area? 

Feel free to request a FREE strategy session so we can discuss your goals and find out if we are a good fit to help you.



Heating Industry

Case Study: 

5x Return On Ad Spend, generating 40-69 leads per week in 6 months

Heating Industry

What we did:

 Company provides installation for heating & insulation in private homes using government grant programs. In the first month, we generated 207 leads resulting in a profit of $3857. In the 3rd month we generated 189 leads with a profit of $5380 from a $591 ad spend. And in month 6, we generated 118 leads resulting in a $16,632 profit from a $1.5k ad spend.

Screen Shot 2021-07-12 at 12.44.30 PM.png

6 Month Metrics

Screen Shot 2021-07-12 at 12.45.23 PM.png

We tested a whole bunch of different ad creatives:

Screen Shot 2021-07-12 at 12.46.15 PM.png

Want to grow your business and establish yourself as the go-to expert in your area? 

Feel free to request a FREE strategy session so we can discuss your goals and find out if we are a good fit to help you.



Organic SkinCare Supplier

Case Study: 

Closed 36 New Stockists With An Initial Order Value Worth $44k. With Each Stockist Ordering An Average Order Value of $6-10k over the year, that’s a potential of $216k sales a year.

Organic SkinCare Supplier

skincare products

What we did:

Onboard New Stockists For An New Organic SkinCare Brand


Our client is an established trainer in the beauty industry. She started selling organic skincare because of the demand in the market wanting more organic and pure ingredients. When we started working with her she only had a handful of clients and was happy with a handful more clients.

The industry at that stage was only dominated by 2 other major brands and our goal was to help her establish her presence in the market and to help her build up this arm of her business to generate passive income for her.Actions and solutions:

We did a deep drive and researched what others were doing in this industry. We worked hard to identify the key selling points to help convert other brand users and build her brand in the market.

We started off first identifying where she could stand out in the market. It turns out there’s a huge untapped market for smaller home based and single operator salons that couldn’t afford the high opening orders and minimum monthly orders that usually was a  requirement with other big brands.

We did consider Google Ads but found that the number of keywords and searches would not be a viable option so we decided to use that pain point we identified above and run Facebook ads for her.

We built them a full end-to-end solution that could automate and track the journey of a prospect to simplify the lead management process. This included email nurturing sequences and sms campaigns to close the gaps in her marketing.

The following tactics were key drivers for our client’s Facebook advertising campaign:

Step 1 – We had to identify the right type of audience for our client. Given she has never done any Facebook advertising, we worked with a blank canvas. We tested everything from specific interest targeting, to a lookalike audience of her current clients. Eventually, we found the best audience was a lookalike of people that engaged with her Facebook page and Instagram. This was the breakthrough. The client was very creative and had been posting up great content over the years so we had a great audience to work with. 

Step 2 – We tested all possible versions of creatives for this client to find what resonated best with her audience. Over time we identified the best creatives were the ones that showcased her products and highlighted the key selling points in the text in the ad.

Screen Shot 2021-07-12 at 11.32.09 AM.png

Step 3  – Once we had enough data to work with, we started running retargeting ads. This was the icing on the cake. We brought a lot of leads with a really great cost per lead through our retargeting efforts.

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A year now since working together, our client has found it difficult to keep up with leads. We have since advised her to hire someone to manage the sales process and we are glad she has, that has taken a lot of pressure off her plate and she is now able to focus on growing the business.

We are still working to date on this campaign. We have been refining our strategy as we go along and we are now focusing on running an educational series for therapists to build up a loyal following and a more holistic approach to her marketing.

Want to grow your business and establish yourself as the go-to expert in your area? 

Feel free to request a FREE strategy session so we can discuss your goals and find out if we are a good fit to help you.




Medical OBGYN Specialist

Case Study: 

How We Took A Brick And Mortar Medical Practice And Catapulted Her Practice Into The Digital Realm

The Background:

Dr. Gan is a prominent OBGYN in Penang. She has received numerous accolades from her peers and is a trusted doctor for her patients who hail from all over the world.

Traditionally, the growth of her practice was limited to referrals and word of mouth. Because of the increasingly competitive market within the medical field, it has become important for Dr. Gan to market her services, but more specifically market them well and with accuracy.

The Internet gave her the ability to reach out to more patients with little effort and more impact. Which previously, would have been difficult.


Her main goals were to leverage on the Internet to:

  1. Increase her engagement with both her existing and potential patients;

  2. Raise awareness on women’s health by providing a platform for patients to reach out to her and provide them with the right knowledge to make informed decisions.

What we had to achieve:

  1. Build a strong online presence.

  2. Use campaigns with language and content appropriate for a professional and reputable medical practice. We could not run the same promotions and adverts that businesses in other industries did.

  3. Build trust and authority through providing responsible education to patients. It was very important to ensure the right messages reach the patients with corresponding needs.

How we did this:

  1. First, we developed a website and adopted best practices to help rank the page well on Google. (​

  2. Next, we optimized the website by adding backlinks on highly relevant directories, including Google My Business, What Clinic, BookDoc.

  3. Then, we shifted our focus to driving traffic to Dr Gan’s website. We went through a range of different marketing activities including Facebook ad campaigns, Google ads and email marketing campaigns. We decided to focus our efforts on Facebook marketing ( This proved to be the most effective method to reach out and engage with new and existing patients. It has also been the best method for generating online word of mouth. We shared lots of educational content and this directly helped with showcasing Dr Gan’s personality and values as a doctor. We ran specific quarterly Facebook Advertising campaigns to raise awareness on a selected topic. The first quarter was focused on raising awareness on late childbearing, while the next quarter zoomed in on the topic of infertility and pregnancy. The most recent and current ongoing campaign we are running is on raising awareness of the importance of a yearly gynecological health check.

As a result of our efforts, we have grown Dr Gan’s page likes organically to 1252 over the last 9 months.

  1. Email marketing was another very effective tool for us. They are a great way to keep in touch with her existing patients, and a great way to send out reminders when they are due. This has significantly helped increased patient retention rates.

dr. gan.PNG

The horizon of success:

We have thoroughly enjoyed working with Dr. Gan. Credit goes to her for working so closely with us, and continuously providing feedback on our campaigns to make our efforts better each day.

This partnership coupled with a strong integrated strategy and the power of Facebook advertising, has proven to be a solid marketing method that enhances the ways medical practitioners can reach out to patients.

In about 9 months of marketing, Dr. Gan has seen a 15% increase in revenue from prior years. She now ranks on the first page of Google when people look for an OBGYN in Penang.

Her well-optimized Facebook presence has helped with SEO ranking and building authority and traffic to Dr. Gan’s website. This essentially created more shelf space for her web presence and we are now receiving up to 3.4k visits a month to her website.

This project has given us the opportunity to not only help Dr. Gan achieve her goals, but to also help change the lives of many people.

Want to grow your business and establish yourself as the go-to expert in your area? 

Feel free to request a FREE strategy session so we can discuss your goals and find out if we are a good fit to help you.



Aesthetic Clinic

Case Study: 

18x Return On Total Marketing Spend. 45 appointments on average a month with a single treatment service price at $799 using ChatBots.

Aesthetic Clinic

What we did:

We grew a brand new solo startup clinic with no clientele to generate on average 45 appointments a month with services at a price point of $799. That's an average $36k sales a month. 

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Our challenge here was to build a brand new clinic off the ground with no existing clientele or branding behind her. We decided to help her be a solo entrepreneur and build her single modality business from the ground up.

Actions and solutions:

We knew with this client we couldn't go down the traditional route of lead generation because she worked on her own and it was almost impossible to get her to follow up on leads whilst she had to treat her clients and manage the business.

What we did was to build her an interactive automated chatbot, that would save her time by answering a lot of the frequently asked questions without her having to do this herself. This allowed her to showcase her results, the impressive before/afters she was achieving for her clients without violating Facebook’s advertising policy.

The following tactics were key drivers for our client’s Facebook advertising campaign:

Step 1 - We built out a comprehensive chatbot that addresses the common questions: 

For example:

  • How does this treatment work?

  • Where are you located?

  • How much does this cost?

  • Before/Afters?

  • Do you have payment plans?

We also built in an online booking system directly from the chatbot to help save time so customers could book directly.

This entire system was very interactive and encouraged audiences to be more engaged and allowed them to communicate instantly with my client if they had a question. This worked well with my client because she was able to get back to them when it suited her without having to try to call them to follow up. 

Step 2 - We tested all possible versions of creatives for this client to find what resonated best with her audience. We found that because her treatment was still relatively new in the market, we had to showcase the treatment with a video ad so people understood what it was all about. This worked to her advantage because there was a common misconception about the treatment that it was dangerous and it hurt. This specific ad proved to be the breakthrough ad for her.

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It’s been 2 years since we have been working together, and our campaigns are still running with great results. In fact we are now able to reduce our average cost per message to $4 from $7 over time. 

We have also expanded our audiences to include the LGBTQ community and this has been getting great responses as often beauty treatments are only targeted at women.

Over the last 2 years, we have built up a huge database of people on FB Messenger so when we need to run an occasional promo during the quieter seasons we could do so easily with sponsored messages and this helped significantly to boost up cash flow and bring existing clients and prospects alike into her clinic.

Want to grow your business and establish yourself as the go-to expert in your area? 

Feel free to request a FREE strategy session so we can discuss your goals and find out if we are a good fit to help you.




Case Study: 

Ironfish South Yarra, a property investment provider based here in Melbourne, Australia sought us out to help them market their new project launches and get leads for their branch.


Real Estate Case Study Summary

2022 was a tough year around the world, and Australian real estate was no different.

According to CoreLogic’s data in September 2022, Australia’s property market continues to decline as interest rates hit.  Despite all this, we still had a steady run with lead generation and positive conversion rates.

The Client:

Ironfish South Yarra, a property investment provider based here in Melbourne, Australia sought us out to help them market their new project launches and get leads for their branch.

They were also interested in recruiting bi-lingual speaking, highly driven individuals as their property investment strategists to help them grow the business. 

The Results:

Real Estate: Through a targeted 9-month Facebook paid ad campaign, we generated over 352 real estate leads at an average Cost Per Lead of $47 across the board on different projects.

The lowest is at $14.10 per lead for a new project listed in a prime, in-built area of Melbourne. This goes to show the project that we take on has a huge impact as well on conversion and lead costs.

The positive conversion from all leads generated is at about 5%. Due to the sensitive nature of the projects, we aren’t able to disclose the earnings or pricing publicly.

Recruitment:  Our campaigns were aimed at recruiting Mandarin or Vietnamese-speaking candidates to target the growing population of investors and migrants in Australia. We generated 65 candidates at $71 per submission and these team members made good sales numbers this year.

What are real estate leads?

A lead here is considered a potential customer or client that has the potential of buying our client’s off-the-plan properties. When lead generation strategies are done well, they can lead to an increase in not only revenue but brand awareness and authority.

Key highlights & observations:

We generally recommend clients have a strong omnichannel marketing strategy, including TOP OF FUNNEL strategies like webinars, MIDDLE OF FUNNEL direct property/project ad funnels, and BOTTOM OF FUNNEL Retargeting Strategies coupled with strong lead nurturing sequences.

However, given that the client's headquarter handles their webinars and pre-market events, we decided to be aggressive with our strategy and use Facebook ads as the main channel for driving real estate leads.

Facebook ads for real estate have seen a much higher-than-average conversion rate as the ads tend to be more direct and visually appealing. We have found the best way to get higher-intent clients is by going broad with the targeting and excluding certain audiences that aren’t our ideal market.

At the same time, retargeting serves a great purpose to get leads that have opted in to attend the pre-market launches. Given that property has a long decision-making cycle, it’s crucial that real estate agents stay front of mind throughout from research to sale.

Feel free to request a FREE strategy session so we can discuss your goals and find out if we are a good fit to help you.



Complete City Health

Case Study: 

Chiropractic Clinic's Digital Advertising Success Story

Client Overview:

Complete City Health is a prominent chiropractic clinic located in an urban setting, offering a wide array of holistic healthcare services to improve the well-being of their clients. The clinic faced a unique set of challenges exacerbated by the COVID-19 pandemic. Due to decreased city foot traffic and reluctance to visit healthcare facilities in person, they experienced a dramatic decrease in patients. As their clinic was situated in the city, they grappled with the need to revitalize their patient numbers.

Elaboration on Strategy: To address the unique challenges posed by the COVID-19 pandemic and the decrease in patient numbers, Complete City Health adopted a multi-pronged digital advertising strategy. They combined Google Ads for general chiropractic marketing with a dedicated campaign for spinal decompression services on Facebook.

The spinal decompression campaign on Facebook capitalized on the fact that Complete City Health was one of the only clinics in Sydney offering this specialized service. This distinctive offering served as a compelling reason for people to venture into the city to seek their services, effectively countering the decline in foot traffic. By creating a special offer, they enticed potential patients, reinforcing their reputation as a leading chiropractic clinic in the city.

This dual approach not only addressed the pandemic-induced challenges but also leveraged the clinic's unique selling proposition to attract a broader audience, ultimately revitalizing their patient numbers and ensuring the continued success of Complete City Health in the ever-evolving healthcare landscape.

This case study highlights the remarkable results achieved through the implementation of digital advertising strategies, specifically Google Ads and Facebook Ads, to overcome these challenges.

Google Ads Campaign:

Initial Challenges:

  • Complete City Health faced a significant decrease in patients due to the COVID-19 pandemic.
  • Reduced city foot traffic and limited willingness to visit in-person healthcare facilities.
  • The clinic's location in the city made it challenging to maintain patient numbers.
  • They were not effectively tracking conversions, particularly in terms of actual booking inquiries through Cliniko or phone calls.

Strategies Implemented:

  • Conversion Tracking: The primary focus was to implement conversion tracking, specifically for booking inquiries, using Cliniko to gain better insights into campaign performance and optimize accordingly.
  • Keyword Optimization: The ad campaign's keywords were refined to enhance relevance and effectively reach the target audience seeking chiropractic services.
  • Negative Keywords: Negative keywords were identified and utilized to eliminate irrelevant traffic and reduce ad spend wastage.
  • Budget Management: A meticulous budget management strategy was introduced to ensure resources were allocated efficiently.

    Once we set up conversion tracking to Cliniko, this was the result we achieved after the first month running ads
  • - The cost per lead (CPL) was relatively high at $75.23.
  • - The initial number of leads generated was 23.

Results After 3 Months:

  • Latest Average CPL: Reduced to $62.90.
  • Latest Number of Leads: Increased to 29.
  • Overall Impact: Achieved a 16.4% reduction in Average CPL and a 26% increase in the number of booking inquiries.


Facebook Ads Campaign:

Initial Challenges:

  • High CPL of $96.65.
  • Initial number of leads stood at 15.

Strategies Implemented:

  • Audience Segmentation: The campaign structure was redefined to target specific audience segments within the chiropractic niche that were more likely to be interested in spinal decompression and related services.
  • Retargeting Campaigns: Retargeting ads were introduced to re-engage users who had previously visited the clinic's website but did not proceed with booking.
  • Discounted Offer: A compelling discounted offer for first-time patients was incorporated into the ad creative to incentivize conversions.

Results After 3 Months:

  • Latest Average CPL: Significantly reduced to $47.05.
  • Latest Number of Leads: Increased substantially to 33.
  • Overall Impact: Achieved a remarkable 51.3% reduction in Average CPL and a remarkable 120% increase in the number of booking inquiries.


Feel the freedom to snag a FREE strategy session! Let's dive into your goals and see if we're the perfect match to turbocharge your success.




Client: Complete Corporate Wellness

Case Study: 

Transforming Corporate Wellness Marketing with Google Ads


Complete Corporate Wellness is a prominent provider of corporate wellness programs in Australia, catering to the well-being needs of businesses and their employees. With a commitment to delivering comprehensive wellness solutions, they embarked on a journey to market their services through Google Ads.


The primary goal was to generate high-quality leads while maintaining an acceptable Cost Per Acquisition (CPA). The initial foray into Google Ads began with a challenging Average CPA of $200, posing a significant hurdle.


  • High initial Average CPA of $200.
  • A sudden decline in lead acquisition in mid-July.
  • Budget constraints.
  • Inefficient keyword targeting.

Strategies Implemented:

Complete Corporate Wellness, in collaboration with its marketing partners, devised a comprehensive plan to address the challenges:

  • Budget Reduction:
    • To maximize ROI, they reduced the advertising budget by 5x while maintaining a focus on lead quality.
  • Keyword Refinement:
    • Extensive keyword research was conducted to identify the most relevant search terms.
    • Ad groups were restructured to align with these refined keywords.
  • Negative Keyword Implementation:
    • Negative keywords were incorporated to prevent the ads from showing for irrelevant or low-intent searches.

Results After Optimization:

The implementation of these strategies yielded promising results:

  • Positive Trend: Lead acquisition was successfully resumed, with the CPA reduced to a range of $20-$50 per lead.
  • Stable Lead Flow: The company experienced a positive trend in the number of leads generated, indicating consistent interest in their corporate wellness programs.

Outcome After 3 Months:

After three months of optimization efforts, the results were as follows:

  • Latest Average CPA: $131 (Lifetime average).
  • Latest Number of Leads: Varied but showed a positive trend since optimizations.

Overall Impact:

The impact of these strategies was substantial:

  • 34.5% Reduction in Lifetime Average CPA: The Lifetime Average CPA reduced significantly from the starting point of $200 to the latest $131.
  • Resumption of Lead Acquisition: Most importantly, the company successfully resumed acquiring leads at a highly reduced CPA, ensuring cost-effective marketing efforts.


Complete Corporate Wellness, in collaboration with its marketing partners, turned around their Google Ads campaign by implementing strategic changes. By reducing the Average CPA, refining keyword targeting, and implementing negative keywords, they not only achieved a 34.5% reduction in the Lifetime Average CPA but also resumed lead acquisition at a highly cost-effective rate.

This case study demonstrates the value of ongoing optimization and strategic thinking in the world of digital marketing. By adapting and refining their approach, Complete Corporate Wellness was able to effectively market their corporate wellness programs and achieve their lead generation goals.

Feel the freedom to snag a complimentary strategy session! Let's dive into your goals and figure out if we're the perfect match to turbocharge your success.


13 reviews on
Take A Step
Take A Step
Yee Lin has a fantastic way of making marketing accessible & enjoyable she is a really expert in her field. She is so genuine and a pleasure to work with. Highly recommended.
Sherol S
Sherol S
Yee Lin was very helpful and generous with her knowledge on lead generation. She went into detail about understanding my customer and shared resources after our mentoring session.
Careon Services
Careon Services
I had a very fruitful mentoring session with Yee Lin Loke the Founder, Director, and CEO of LYL Marketing. I would recommend LYL marketing as I believe they have the expertise and experience in digital marketing..
Angela Harbinson
Angela Harbinson
The session was super useful and gave us some great ideas to improve our email conversion.
Stella Ann Borland
Stella Ann Borland
Outstanding and supportive mentorship. Highly recommended
Cranbourne Dental Centre (2 Camms Rd Dentist)
Cranbourne Dental Centre (2 Camms Rd Dentist)
Excellent coaching and has an expert understanding of social media and digital marketing. I highly recommend LYL marketing for health care practices
Matthew Butera
Matthew Butera
Could not recommend Yee Lin and the team any more for marketing! Extremely professional at all times and communication has been consistent. Will continue to work with Yee Lin and the team long term!
Melinda Brooks
Melinda Brooks
Well !! What can l say !! l cannot speak HIGHLY enough about Yee Lin and her Team. l have not had to worry about anything . They are extremely Professional and Thorough. Very quick to get things up and running the way l want it to be. They listen... l can now concentrate on what l love to do and know my advertising is in the best hands taken to the highest level. Thankyou Yee Lin
Outstanding, Professional & Innovative!! If I could give more stars then I would as Yee Lin stands out from other contractors I’ve used in the past. She acts with integrity; does what she says she will do & more. You can relax and knowing that all has been taken care of. Yee Lin & her team really know what they’re doing. Her level of communication and service provided are incredible, I can’t say enough to recommend her!