B2B Cold Outreach: Complete Corporate Wellness

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Client

Complete Corporate Wellness

Service

B2B Outreach

Case Study:

  • Timeframe: 2 months
  • Outcome: 14 highly qualified corporate sales leads

Project Background

Complete Corporate Wellness is a leading provider of employee assistance programs (EAP) in Australia. They offer comprehensive wellness solutions to companies of all sizes, helping them create a healthy and engaged workforce. To expand their client base and drive growth, they partnered with LYL Marketing to implement a targeted B2B cold outreach campaign.

Approach:

At LYL Marketing, we specialize in hyper-personalized, multi-touchpoint cold outreach strategies. Understanding the unique needs of Complete Corporate Wellness, we crafted a customized plan to engage large corporates and generate qualified sales leads for their EAP program. Our approach consisted of strategic cold calling, cold emailing, and LinkedIn outreach.

Execution and Results:

Over a period of two months, our dedicated team executed the cold outreach campaign with precision and consistency.

Here are the key results achieved:

  1. Highly Qualified Sales Leads: Through our targeted efforts in 2 months, we were able to generate 14 highly qualified corporate sales leads for Complete Corporate Wellness. These leads demonstrated a genuine interest in their EAP program and were eager to learn more about the benefits it could offer their employees.
  2. Positive Response Rate: Our multi-touchpoint approach yielded an overall positive response rate of 10% from the total outreach messages sent. This indicates a strong level of engagement and interest from the prospects, showcasing the effectiveness of our personalized messaging and value proposition.
  3. Email Deliverability and Open Rates: We maintained an impressive email deliverability rate of 90+%, ensuring that our messages reached the intended recipients' inboxes. Additionally, our carefully crafted emails achieved open rates ranging from 40% to 50%, well above industry averages. This high engagement demonstrated the relevance and effectiveness of our communication.
  4. Sales Call Attendance: The 14 qualified leads generated through our cold outreach efforts showed a high level of commitment and interest in Complete Corporate Wellness. They attended scheduled sales calls with the client to delve deeper into the EAP program and explore potential partnerships.

Conclusion:

Through our hyper-personalized, multi-touchpoint cold outreach approach, we successfully assisted Complete Corporate Wellness in expanding their reach and generating highly qualified sales leads. The results speak for themselves, with 14 interested corporate clients engaging in meaningful conversations about their EAP program. Our strategies not only achieved a positive response rate but also demonstrated excellent email deliverability and open rates.

By leveraging our expertise in B2B cold outreach and tailoring our approach to the specific needs of Complete Corporate Wellness, we were able to deliver tangible results and help them establish valuable connections with large corporates. We continue to work closely with the client, refining and optimizing our strategies to drive further growth and success.

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