You’ve spent on marketing. Nothing’s connected.
LYL Marketing is the fractional CMO for SMB owners done with expensive guessing. Most consultants arrive with answers. I arrive with questions. Before any recommendations are made, I take the time to properly understand what’s happening in your business.
Trusted by Australian SMBs
Most consultants arrive with answers.
I arrive with questions.
Every engagement starts with a proper understanding of the business. What’s been tried, what the numbers actually show, and what’s really getting in the way. Nothing gets recommended until that picture is clear.
Fractional Chief Marketing Officer
For SMB owners ready to stop guessing and back a real strategy. I embed in your business, take the time to understand what’s actually going on, and build a marketing approach that connects every dollar to an outcome. No templates. No hand-off. I stay until the work is real.
Cold Email &
Social Outreach
Targeted outreach built around your ideal client — not a spray-and-pray list. I identify exactly who you should be talking to, build the message around what they care about, and create a system that books qualified calls consistently.
Social Media Ads
Run by a practitioner who has run the ads from the inside. I don’t just set up campaigns — I make sure there’s a coherent strategy underneath before a dollar is spent. Facebook and Instagram ads that work because the targeting, offer, and message are aligned.
I’ve been in the seat.
I’m Yee Lin Loke. I’ve run the ads, built the funnels, and done the sales calls myself. That experience is the reason I ask a lot of questions before I give any answers — I know what good looks like from the inside, and I know where things go wrong.
LYL Marketing is a fractional CMO practice. One practitioner embedded in your business, not a team running templated campaigns. I work with SMB owners who are operationally capable and not budget-resistant — they’ve already spent on marketing. They need the right person to help them spend it right.
Client Feedback
Their expertise transformed our marketing strategy completely.
Results from the work.
Every engagement starts the same way: understanding first, recommendations second.
