B2B Cold Outreach: Plumbing Bros

Tag one
Tag two
Tag three

Client

Plumbing Bros

Service

B2B Outreach

Case Study:

  • Campaign resulted in 22 booked calls by the 8th week.
  • Several interested leads are in the nurturing phase.
  • Regional and pain point-based segmentation showed varying results.

RESULTS IN THE FIRST 30 DAYS

Objective:

To evaluate the potential of lead generation for Plumbing Bros, an established plumbing company in Australia, through a cold email campaign.

Setup:

Domains: Acquired 10 separate domains, each with 30 inboxes.

Lead Generation: Used our data platform tool to scrape leads targeting real estate, facilities services, daycare centers, construction, and nursing homes.

Email Verification: Utilized our email verification tool to confirm the legitimacy of each address.

Risky emails were scrubbed, ensuring a 100% valid list and optimized deliverability.

Email Infrastructure: Ensured optimal deliverability by configuring DNS, SPF, MX, DKIM, DMARC, and introducing a custom tracking domain.

Email Scripts: Developed three unique scripts that address specific pain points:

  • High cost of services
  • 24/7 plumber availability
  • Difficulty finding a reliable plumber

Salesperson & Location-Specific Strategy:

1st Salesperson:

Emails Sent: 5,100

Potential Customers Contacted: 1,500 from a specific region.

Calls Booked: 8 in the first 30 days.

2nd Salesperson:

Emails Sent: 2,700

Potential Customers Contacted: 780 from another region.

Calls Booked: 3 in the first 30 days.

Results after 30-Day Split Testing Phase:

Total Emails Sent: 7,800

Leads Contacted: 2,300

Leads Who Viewed the Offer: 2,025 (87.5% )

Responses Received: 443 (19.6% )

Leads Showing Interest: 21

Sales Calls Booked: 11

Insights:

By the end of the 8th week, the campaign resulted in a total of 22 booked calls.

Moreover, numerous interested leads are in the nurturing phase, aiming to convert them into confirmed bookings.

The segmented approach based on regions and targeted pain points displayed varying results, indicating regional preferences or needs.

Conclusion:

The campaign's early phase offers promising insights into the efficiency of cold emailing for Plumbing Bros.

The ongoing nurturing strategy indicates the potential for an increased number of bookings in the upcoming weeks.