Your Growth Partner for Marketing Success

Marketing Leadership Without the Full-Time Cost. Unlock clarity, strategy, and measurable growth with expert-level marketing guidance tailored to your business needs.

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Why Choose Me as Your Fractional CMO?

Achieve strategic growth with tailored marketing solutions designed for your unique business needs. Our fractional CMO services offer cost-effective expertise that drives results.

Strategic Direction for Growth

Align your marketing efforts with clear, actionable strategies that drive long-term results.

A Cost-Effective Solution

Get executive-level marketing expertise at a fraction of the cost of hiring a full-time marketing leader.

Customised Marketing Roadmaps

Every strategy is tailored to your business goals—no one-size-fits-all solutions.

Expert Execution

I go beyond advising by managing and implementing campaigns that deliver measurable outcomes.

Scalable Solutions

Whether you're entering a new market, launching a product, or expanding operations, my services grow with you.

Peace of Mind

With me leading your marketing efforts, you can focus on running your business while I handle the rest.

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Photo_Yee Lin Loke

What I Do Differently

At the heart of my services is a commitment to helping businesses succeed with marketing strategies that are both actionable and results-driven. Here’s what sets me apart:

Proven Experience

I’ve successfully helped businesses like Philia Labs increase visibility, generate leads, and achieve transformative results.

Collaborative Approach

I work as an embedded partner, not just an external advisor, ensuring my strategies integrate seamlessly with your team and goals.

Hands-On Execution

From campaign management to project execution, I take care of the details so you don’t have to.

Authenticity & Transparency

I believe in building trust through honest communication and delivering on what I promise.

Who I help

We specialize in guiding businesses with over $1M in revenue and startups ready to launch. Our expertise ensures you have the marketing direction needed for sustainable growth.

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For Growing Businesses Without a Marketing Leader

If you’re generating $1M+ in revenue, actively expanding, and need clear marketing direction, I can help you:

  • Streamline your marketing efforts and align them with your growth goals.
  • Manage ad campaigns and optimise strategies to make every dollar count.
  • Build systems that consistently attract and convert high-quality leads.

For Startups Launching a Go-to-Market Product

If you’re launching a product or service and need strategic support, I can help you:

  • Validate your product-market fit and craft your go-to-market strategy.
  • Create campaigns that generate early traction and build brand awareness.
  • Lay the foundation for scalable growth as your business evolves.

“I have had the privilege of working with Yee Lin since October 2024, during which she has served as Philia Labs’ fractional Chief Marketing Officer. In this short time, Yee Lin has delivered transformative results for our marketing efforts and brand growth.She defined and executed a brand awareness strategy targeting consumers, a cold email outreach campaign for allied health professionals, and a robust sales funnel. These initiatives have significantly increased brand visibility, leading to over 50 consumer demos within just two months.

Yee Lin’s work ethic is excellent — despite working overseas, she never skips a beat, staying highly responsive and maintaining the same level of dedication as if she were on-site. Her teamwork, expertise in digital marketing, patience, and remarkable adaptability in our fast-paced startup environment make her an invaluable asset.I wholeheartedly recommend Yee Lin for any senior marketing executive role that requires creativity, strategy, and relentless commitment.”

Founder
Philia Labs

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Connect with us to explore tailored strategies that drive growth and success for your brand.

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FAQs

Find answers to your most pressing questions about our Fractional CMO services.

What is a Fractional CMO?

A Fractional CMO is a part-time marketing leader who brings strategic expertise to help businesses achieve their marketing objectives. They provide the leadership of a full-time Chief Marketing Officer but on a flexible, cost-effective basis. A fractional CMO works closely with your existing marketing team or manages outsourced marketing functions. They design and implement marketing strategies, optimize campaigns, and measure performance to ensure everything aligns with your business goals.

What Does a Fractional CMO Do?

A fractional CMO takes the lead on your marketing efforts. Their responsibilities include:

  • Strategy Development: Creating and refining a tailored marketing strategy that supports your business goals.
  • Team Leadership: Managing internal marketing teams or working with external partners, overseeing outcomes, and ensuring alignment.
  • Execution: Guiding the execution of marketing tactics like branding, SEO, content marketing, digital ads, and social media.
  • Ongoing Analysis: Continuously reviewing data and results to adjust strategies for maximum impact. They also help with budget allocation, resource management, and making data-driven decisions to drive growth.
How Much Does a Fractional CMO Cost?

The cost of hiring a fractional CMO varies depending on the scope of services, industry, and expertise required. On average, fees range from $2,500 to $10,000 per month. This is typically more affordable than a full-time CMO, as you pay for their services on a part-time or contract basis. Pricing may be structured as a monthly retainer or project-based fees. Discussing costs and expectations upfront is key to establishing a clear and mutually beneficial relationship.

What Should Business Owners Look for in a Fractional CMO?

When selecting a fractional CMO, business owners should look for:

  • Proven Experience: A track record of success in your industry or niche.
  • Strategic Thinking: Strong skills in crafting and executing growth-oriented strategies.
  • Communication: Excellent interpersonal skills and the ability to work with your team.
  • Specialised Expertise: Knowledge in areas of marketing that are key to your goals, such as lead generation, SEO, or branding.
  • Adaptability: The ability to collaborate effectively with your current team and partners, adjusting as your needs evolve.
What Types of Businesses Benefit from a Fractional CMO?

Fractional CMOs are ideal for a wide range of businesses, including:

  • Startups: To establish strong marketing foundations from the beginning.
  • Small Businesses: To scale marketing efforts without the cost of a full-time executive.
  • Established Companies: When launching new products, entering new markets, or looking to refresh their marketing strategy. The flexible nature of a fractional CMO allows businesses of all sizes to access expert leadership that can be tailored to their needs.
How Does a Fractional CMO Differ from a Marketing Agency?

While both fractional CMOs and marketing agencies provide valuable services, their approaches differ:

  • Fractional CMO: Acts as a strategic leader embedded within your team, offering high-level guidance and long-term planning. They work closely with you to craft and execute tailored marketing strategies.
  • Marketing Agency: Typically handles specific tasks or campaigns on a project basis, offering a wider range of services but without the same deep integration or strategic leadership that a fractional CMO provides. Choosing between a fractional CMO and a marketing agency depends on your business’s need for ongoing strategic leadership versus task-specific execution.

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