B2B Cold Outreach: Store Display Global
Case Study: Store Display Global
- Out of the contacted leads, 928 (92.8%) viewed the offer presented to them.
- A total of 139 responses were received, indicating a response rate of 13.9%.
RESULTS IN THE FIRST 30 DAYS
Objective:
To evaluate the potential of lead generation for SDG, a bespoke company specializing in crafting key visuals for diverse in-store POS marketing touchpoints, through a cold email campaign.
Setup:
Domains: Acquired 10 separate domains, each with 30 inboxes.
Lead Generation: Utilized our data platform tool to scrape leads targeting FMCG, pharmaceutical, liquors, and other retail brands.
Email Verification: Employed our email verification tool to confirm the legitimacy of each address.
Any risky emails were identified and scrubbed, ensuring a 100% valid list, hence optimizing deliverability.
Email Infrastructure: Achieved optimal deliverability by configuring DNS, SPF, MX, DKIM, DMARC, and introducing a custom tracking domain.
Email Scripts: Developed three unique scripts that address specific pain points:
- Challenges in navigating the digital era with traditional in-store marketing tools.
- The need for sustainable marketing solutions in a rapidly evolving environment.
- Intense competition, especially as brands transition to digital mediums.
Results after 30-Day Split Testing Phase:
Total Emails Sent: 3,700
Leads Contacted: 1,000
Leads Who Viewed the Offer: 928 (92.8% )
Responses Received: 139 (13.9% )
Leads Showing Interest: 10
Sales Calls Booked: 4
Insights:
In the 30-day testing phase, despite the inherent challenges of the industry, 4 calls were booked for SDG. SGD had non-compete clauses which eliminated 30% of the potential leads in the retail market which included all confectionery, sweets & chocolate products.
The campaign highlighted the unique challenges of capturing demand in an industry that's rapidly shifting its focus towards digital, and where sustainability in marketing strategies has become paramount.
Conclusion:
The preliminary results, though modest, are promising for SDG.
They underscore the importance of crafting hyper-targeted, relevant messages in an industry where traditional in-store marketing tools are vying for attention amidst a digital revolution.
Moving forward, a more personalized approach might yield better results, especially when targeting high-ticket brands that prioritize sustainability and digital transformation.