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What is the first place on Google worth to your local business?
Firstly, Let’s talk about local SEO. What is local SEO? In today’s business world, it’s all about being found online. And while many businesses focus on national SEO campaigns, they may be missing out on
How to get $15k in net profit on a $1k ad spend
If you run an aesthetic clinic, skin clinic or med spa, here’s a tip to help you get leads between $2-3. In just 30 days, my client got 25 fully paid bookings, raking in a
Mastering Cold Outreach: A Guide to Approaching Prospects in B2B
In the world of business-to-business (B2B) sales, cold outreach plays a crucial role in acquiring new clients and expanding your network. However, it’s important to approach cold outreach strategically and avoid common pitfalls. In this
Client reactivation. Don’t leave money on the table with inactive clients.
How many of your clients haven’t returned to your practice in six months or more? Every practice loses track of clients, but the more successful ones keep more of their clients engaged and happy to
Navigating Seasonal Trends In The Beauty Business
If you had a crystal ball that showed you the exact time to launch a new campaign, increase ad spend, or change your marketing strategy to capture leads, wouldn’t that be great? Speaking to most
Subjective marketing decisions can lead to poor outcomes
One of the campaigns I’m currently working on is building an evergreen funnel for a client. Using Facebook advertising, the goal is to bring in leads for – and inquiries about – non-surgical facelifts, including
Cost per lead is not always the best metric for making marketing decisions
Here’s something interesting. So after our initial test, we identified the “magazine” based interest targeting was ideal. Why Cost per Lead? It was getting a good stream of leads at a decent cost per lead:
The Importance of BEFORE and AFTER Photos & Mastering the Art of It
In the aesthetic industry, nothing speaks more volumes than a good before and after photo. While prospective patients and customers may care about a provider’s education, 5-star reviews, a practitioner’s training or experience, or state-of-the-art
6 Tips for Marketing Your Aesthetic Business
With everything going on in the world today, med spas are needed now more than ever! As consumers search for services to make them look and feel their best, more and more aesthetic businesses continue
How to get $15k in net profit on a $1k ad spend
If you run an aesthetic clinic, skin clinic or med spa, here’s a tip to help you get leads between $2-3. In just 30 days, my client got 25 fully paid bookings, raking in a
Mastering Cold Outreach: A Guide to Approaching Prospects in B2B
In the world of business-to-business (B2B) sales, cold outreach plays a crucial role in acquiring new clients and expanding your network. However, it’s important to approach cold outreach strategically and avoid common pitfalls. In this
Client reactivation. Don’t leave money on the table with inactive clients.
How many of your clients haven’t returned to your practice in six months or more? Every practice loses track of clients, but the more successful ones keep more of their clients engaged and happy to
What is the first place on Google worth to your local business?
Firstly, Let’s talk about local SEO. What is local SEO? In today’s business world, it’s all about being found online. And while many businesses focus on national SEO campaigns, they may be missing out on
Navigating Seasonal Trends In The Beauty Business
If you had a crystal ball that showed you the exact time to launch a new campaign, increase ad spend, or change your marketing strategy to capture leads, wouldn’t that be great? Speaking to most
Subjective marketing decisions can lead to poor outcomes
One of the campaigns I’m currently working on is building an evergreen funnel for a client. Using Facebook advertising, the goal is to bring in leads for – and inquiries about – non-surgical facelifts, including
